McDonald's and Children's Health: The Production of New Customers

I once chatted with an inmate who lamented that his grand children would never join him at the heartland coffee shop nearby but prefer the further away 'posh' eatery at the central shopping center, of course, such distances are narrowed...

In a recent study published in the Archives of Pediatrics and Adolescent Medicine, 1 researchers found that low income 3 to 5 year old children preferred the taste of hamburgers, chicken, French fries, carrots or low fat milk if they thought the products were from McDonald's, whether or not they actually were...

According to its 2006 Annual Report, McDonald's is the leading global foodservice retailer with more than 30,000 local restaurants serving 52 million people in more than 100 countries each day. Its 2006 revenues were $ 21.6 billion, up 16% from 2004...

In 1998, 89% of children in the United States eight years of age or younger had visited a McDonald's at least once a month. In response to this information, R.J. Milano, a Mcdonald's Vice President stated that their goal for the following year was to reach 100%. He boasted "I'm going to own every kid transaction out there." 3(p. 291)...

Obesity is now responsible for 300,000 deaths a year, according to a U.S. Surgeon General’s report.

"One quarter of what you eat keeps you alive; the other three-quarters keeps your doctor alive." Unknown
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